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In the end, I need so little
: a woman who understands me, and a pair of socks that never gives up
Give me warmth and resilience in my challenging work
Give me softness and tenderness through nights of deep focus
Give me steady trust amid the crowds of the city
Life is simple at heart — fewer choices
, more time to enjoy it
NanRenWa · 简单成就非凡
We decided to declutter our women's sock line and focus on the men's sock market — a more niche market. We chose to put our limited energy into the field we're best at and love most. Parting is for a better reunion. This is not an end, but a new beginning.
In one week, based on GPT and our past 5 years of data, we trained @NanRenWa Girl with thousands of customer service chat logs, teaching it how to answer questions and help solve problems.
During the 2021 Spring Festival, WeChat released version 8.0, and 2021 was dubbed the first year of short video. We launched our Channel too — search #男人袜陈伯乐 to find us. We believe video will be the future homepage of a brand. Looking forward to your comments and interaction.
China-chic camo socks — trendsetters wear trend socks, I have my own style, made only for cool young people like you.
After a 76-day COVID shutdown, NanRenWa officially resumed work today. We're still alive — go Wuhan!
The standout for business occasions — simple solid colors paired with check patterns break the traditional dullness of an outfit; the clash between trouser hem and shoe collar adds fun. Casual yet never generic.
Boss Chen says every man needs a handy, satisfying nail clipper, so we developed this product. An innovative design unlike anything on the market, plus an individual gift box that satisfies detail obsessives. Great for gifting or personal use.
A summer new arrival — naturally cool. Ultra-fine bamboo fiber fabric wicks moisture instantly and stays dry, breathable to beat the heat for a more comfortable summer wearing experience.
They are covered in loops — step into them and it feels like walking on clouds. They stay dry and comfortable while staying soft and cushioned.
A thinner, more refreshing pair of underwear. Weighing just 35g, it's as light as air, giving you the comfort of wearing nothing. Good underwear should be forgotten the moment you put it on.
A more elegant pair of underwear. Modal fabric from Austria's Lenzing plus a Sarcandra antibacterial gusset. Minimalist and seamless, with even better performance.
The black tech that saves you from ever washing socks. It saves your time, and might just be the world's first sock with social features.
The girls successfully hit the 2016 sales target, and NanRenWa's first team-building trip took us to beautiful Thailand.
To make you sharper, NanRenWa's self-developed dress shoes — our first non-textile product — went on pre-sale. Two classic styles: brogues and loafers.
Added shopping cart functionality; the NanRenWa brand was repositioned as a "men's consumer goods platform".
NanRenWa's first virtual service product — image styling tailored for men. Click here to awaken your inner style icon.
A rich membership program with perks to better serve our distinguished customers. Check the membership benefits here.
Here you'll find products carefully curated by NanRenWa Girl — sharing the things she loves.
As one of the first Youzan merchants, NanRenWa achieved a 9.47% full-store conversion rate on WeChat with 30.49% of followers as buyers — officially recommended by Youzan.
After his son was born, Boss Chen had the idea for NanRenWa Mini — a sock so safe you could eat it, held to food-grade standards.
NanRenWa's first cross-industry collaboration — teaming up with Chene'ndai to give everyone a year of free socks.
The 2015 WeChat Commerce Carnival closed in Dongguan, and NanRenWa was named one of the top-10 micro-commerce brands.
NanRenWa welcomed its 100,000th member, Mr. Zhang from Beijing.
The undershirt that feels like wearing nothing is here. Scientific name: AnyCut UnderShirt. Nickname: the emperor's new clothes.
Boss Chen signed a "soul contract" on behalf of every girl in the company, securing our first angel investment.
To give you the most comfortable sports socks you've ever worn, we crowdfunded mass production. NanRenWa Pros became the first daily consumer product to successfully crowdfund on CBN's "Maker Planet".
On April Fools' Day, NanRenWa launched equity crowdfunding — 500 micro-shareholders and ¥500,000 raised in 72 hours.
One of the first e-commerce sites in China to accept WeChat Pay. It unblocked the meridians of WeChat shopping, making it easy for you to stay closely connected with us anytime, anywhere.
After a 5-month contest hosted by the Wuhan municipal government, the Qingtong Plan Wuhan college e-commerce innovation & entrepreneurship competition came to a close — NanRenWa took the overall championship.
China's first e-commerce site to support Bitcoin purchases. Under the pretext of enabling Bitcoin payments, Boss Chen befriended the big spenders and watched Bitcoin rise and fall with a smile.
NanRenWa entered the national entrepreneurship contest hosted by Feima Travel and earned the Feima Colt title. Feima Travel took a stake in NanRenWa, making us part of its innovation and entrepreneurship platform.
For big spenders only — the indestructible "bulletproof socks" are here. Nowhere else in the world but NanRenWa!
In the finals of the 2013 China New Media Entrepreneurship Contest, NanRenWa stood out from 20 national projects and won the Excellence Award.
Acting CEO @NanRenWa Xiaohei was pushed to the front and, under Boss Chen's training, developed a fine habit of chest bumping.
To keep everyone safe when picking up the soap, boxer briefs hit the shelves, with a double-layer U-shaped pouch to cradle you as you grow.
NanRenWa's 10,000th member was born — Mr. Li from Loudi, Hunan.
We established the Chief Surprise Officer role. To raise everyone's game, we started giving away "eggs" and 12cm bookmarks.
NanRenWa's 1,000th member, Mr. Zhou from Hangzhou, Zhejiang.
NanRenWa was incorporated — officially upgrading from a mom-and-pop shop to a small squad.
The hand-sewn socks were finally finished, and the first pair was sold to some shameless guy.
That year, Boss Chen cut off his flowing hair, moved to Wuhan with the boss lady, coined the slogan "buy socks, get girls", and founded NanRenWa.